"Promotional films and advertising are about images meeting a story. You have to have both – without a story, no one pays attention to the images. But no doubt about it, the images are the most important thing and they have to be dead on. I often collect the images I want with a cinema vérité camera style. It means more shooting, but it's also more believable, because what you see IS real"  –  Kent Moorhead

Welcome to Tupelo was a recruitment film for doctors – the sponsor was North East Mississippi Health Services.

The film looked at what kids were doing in Tupelo – as well as showing the different medical centers.

In this ad I did for the University of Mississippi, I wanted to focus on literature, because that's what the place is known for and I found a former student, now a best-selling mystery writer to focus on. Julie Smith writes great mystery novels set in New Orleans. Oxford is best known for William Faulkner, so this was a different kind of a take on Oxford writers. We also had Morgan Freeman doing the narration, which was wonderful. The ad got a lot of national and regional play.

CLIENT LIST FOR KENT MOORHEAD & FOREVER YOUNG PRODUCTIONS, LLC

The Association of Science-Technology Centers, Inc.; Washington, D.C.

Baby Legs Productions; Winnipeg, Canada

Brice’s Crossroads Visitor’s Center; Baldwyn, Mississippi

Department of Business, Culture and Languages, The University of Maryland

Delta RSI - National Science Foundation funding

Eisenhower Consortium @ SERVE; Tallahassee, Florida

Emory University - National Science Foundation funding

The French Embassy - Cultural Affairs Department in New York

Long Run Productions; Washington, D.C.

Mississippi Department of Human Services - Family and Children's Services

The McLean Leadership Institute; University of Mississippi

National Food Management Institute; University of Mississippi

Northeast Mississippi Health Services; Tupelo, Mississippi

Northeast Mississippi Daily Journal

PMQ Magazine; Oxford, Mississippi

Rainy Day Productions; Hattiesburg, Mississippi

Tourism Council, The City of Oxford; Oxford, Mississippi

Tourism Council, Holly Springs, Mississippi

University of Mississippi - Public Relations Office

University of Mississippi - School of Business

U.S. Department of Agriculture; Washington, D.C.

U.S. Department of Education; Washington, D.C.